You’ve finally got videos that you can use for your social media. Whether you filmed them yourself or used Gigloop to connect with local content creators, getting the content is half the battle. But what happens next? For many small business owners, the real challenge starts after filming. You may be wondering how to use video content for your small business. Well don’t worry, we got you.
The good news is: You don’t need to be a social media expert or hire a fancy agency to get results. With a little planning and a few smart hacks, you can turn your videos into powerful marketing tools that help your Los Angeles business get noticed.
1. You Don’t Need To Edit
That’s right! Social media platforms actually prefer unedited footage and that’s what performs the best. There are videos on Instagram that have over 18 million views and they are just one shot taken on an iphone. That’s where Gigloop can help! You can hire a Looper to go to your place of business or event and that that one shot for you.
2. Post Regularly, But Keep It Manageable
Consistency beats perfection every time. You don’t have to post daily to see growth, aim for about 3 posts per week to start. That’s enough to stay on your audience’s radar without overwhelming yourself.
Try batch filming (recording several videos in one go) so you have content ready to post over the week. Then, use free tools like Instagram’s native scheduler or Facebook Creator Studio to plan your posts ahead of time.
3. Repurpose Your Videos Across Platforms
Don’t let one video live on just one platform. Repurposing your content across TikTok, Instagram Reels, Facebook Stories, or even your email newsletter helps you reach different audiences with minimal extra work.
For example, a 30-second Instagram Reel can become a TikTok video, a short clip in your Instagram Story, and even a snippet on your Facebook page.
4. Write Simple Captions That Drive Engagement
Your videos are doing the heavy lifting visually, so keep your captions straightforward and inviting. Ask questions like:
- “What’s your favorite way to use our product?”
- “Tag a friend who needs to see this!”
- “Have you tried this before? Let us know below.”
Calls to action encourage your audience to interact and increase your post’s reach. Just make sure to keep it genuine and aligned with your brand voice.
5. Use Hashtags Smartly for Local Reach
Hashtags are a great way to get your content discovered by local customers. Include relevant tags like:
- #LosAngelesBusiness
- #SmallBizLA
- #LAContentCreators
- #SupportLocalLA
Just make sure you don’t go overboard. 5 to 10 well-chosen hashtags are enough to boost your visibility without looking spammy.
Need More Content Without the Headache?
And that’s how to use video content for your small business! If creating, posting, and managing video content feels like too much, Gigloop can help.
Gigloop connects Los Angeles business owners with local smartphone videographers to capture affordable content. This innovative content creator app also allows the Looper (content creator) to upload your content directly from the platform to Instagram.
Ready to keep your social media fresh and stress-free? Post your first gig on Gigloop today and get matched with a smartphone content creator today.
